Task
Decarbonization and digitalization were the main topics at the Infineon booth in 2022. The motto "Driving decarbonization and digitalization. Together." was depicted across the entire area.
Infineon
ELECTRONICA MUNICH
Factsheet
Area:
590 m²
Team
Conception & Design:
Zeeh Design
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Approach
Visual markings for selected topic areas combined with integrated motion paths make it easier to navigate the trade fair booth. Each area featured exhibits that demonstrated the networking and intelligent interaction of the individual products.
Solution
To achieve a clear demarcation of the topics, each individual area was assigned a color from the Infineon CI. Screens and exhibits made the topics interactive and experiential. A warm hospitality area with a wood design was located centrally.
