Uponor
Factsheet
Area:
770 m²
Team
Conception & Design:
Zeeh Design
Photos:
Thomas Koller
Competences
Project understanding
Engineering
Design Intelligence
Once again, Zeeh Design implemented the trade fair guideline developed for Uponor in a successful brand appearance. On this occasion, a special task was the design of a 180 sq m highlight area and staging of the individual products and their USPs in a way appropriate to the target groups.
The 4 highlight products were analysed in close cooperation with the client and their benefits presented in both the mounting and application. Particular attention was paid to the different needs of the target groups of craftsmen and planners.
Frames spanned each of the 4 highlight areas, creating a separate area for each of the products. These were integrated into the overall architecture, thereby consistently adhering to the established guideline. Images of the respective products and their USPs were depicted in large format on the outside of the frames. Inside, a multi-sensory environment enabled visitors to experience the product benefits for themselves and try them out in a playful way.
