Stringent communication architecture

Task

Design and Experience are never ends in themselves.

Principle for the participation of the brand Kermi at the ISH 2019 trade fair was to give both brand a strong visual appearance. The requirements were rounded off by the fact that a strong competitive environment called for an impressive appearance.

Approach

A striking signature element of the booth architecture was the revolutionary evolution of previously used circular ceiling hangers into room-forming rotundas. In terms of design, light sticks reflect the column radiators found in all two companies’ product ranges.

Solution

the architecture design, trade fair key visual, trade fair slogans and communication concept provided a visual communication framework and made it clear at first glance that the companies are closely related to each other. The modular booth design meant that the client could stage its products in ever-new eye-catching ways and cluster product areas within the rotundas.