Vion Food Group
Factsheet
Area:
EG 371 m², OG 190 m²
Team
Conception & Design:
Zeeh Design, CAMAO
Photos:
Philip Kistner
Competences
Project understanding
Engineering
Design Intelligence
At Anuga 2019 in Cologne, the Vion Food Group wanted to present itself with a completely new trade fair concept. The trade fair architecture was required to convey the company's brand values. For example, Vion has taken on the social challenge of greater transparency and is the first meat company to implement a transparency initiative.
The overarching topic "Meat the future" formed the basis of the trade fair participation in 2019. Behind the title were 7 theme worlds and products, which were presented to visitors based on areas of experience. Each of these “Experience Centres” was given its own materiality. The overarching key visual focussed on the product.
Value-based staging of the products and topics featured in each of the 7 Experience Centres. Visitors could immerse themselves in the respective topic worlds – exciting, interactive and with the latest technologies. The modern, open and organic design language of the architecture reflected the company's attitude.
