Grob-Werke
Factsheet
Area:
1.700 m²
Team
Conception & Design:
Thomas Honegg
Photos:
Koy+Winkel
Competences
Project understanding
Engineering
Design Intelligence
Fascinating technology for the production of tomorrow. This is what GROB-WERKE has stood for, for generations. The lead concept of the scalable exhibition architecture designed by Zeeh Design was further developed for EMO. Space for eleven machines and various presentation areas had to be created over an area of 1,700 sq m. The highlight was the presentation of a chassis with an electric drive.
Zones were created to stage the individual product areas, business areas and the highlight in an eye-catching way. These zones were visually and haptically reinforced by different floor coverings and ceiling banners. The complex cable routing was implemented through ducts in the hall floor that led from the stand management office to the exhibits.
The rounded elements of the corporate design and the design of the GROB-WERKE machines were reflected. The rounded corners of the carpets, for example, created paths to guide visitors over the exhibition stand. A reduced colour palette and design language ensured that the focus was on the content. An authentic, holistic trade fair and brand experience.
